Internet marketing, also referred to as i-marketing, web-marketing, is the marketing of products or services over the Internet.

The Internet has brought every business media to a global audience. The interactive nature of Internet marketing in terms of providing immediate response and eliciting responses is an exclusive quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless media, but it includes management of digital customer data and electronic customer relationship management (ECRM) systems. Internet marketing also refers to the assortment of media along many different stages of the customer commitment cycle through search engine marketing (SEM), search engine optimization (SEO), pay per click on specific websites, Internet Branding Services, and other strategies.

Surveys show that over 85% of Internet users find new websites by using search engines. Unless your website appears prominently on major search engines like Google, Yahoo and MSN, you can be sure those probable customers will go elsewhere for their products and services.